Reading Recap: What I Read for the 2025 Trans Rights Readathon

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Reading Recap: What I Read for the 2025 Trans Rights Readathon

Two years ago, I participated in the inaugural Trans Rights Readathon and wrote about it. I pointed out the significant and alarming increase in anti-trans rhetoric and legislation; sitting here in 2025, that almost seems quaint. The second Trump administration is actively trying to erase the existence of trans folks and spreading disinformation aggressively with the goal of making Americans fear and hate trans people.

Trans people have always existed and always will. Trans rights are human rights. Full stop.

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The State of Social Media in 2025

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The State of Social Media in 2025

For years, I’ve loved working in social media because it’s constantly changing and you never get bored. But sitting here in 2025, I’m starting to feel like we’ve had enough changes! Social media is getting harder and harder to keep up with, and its influence on the real world continues to grow. These aren’t just silly little apps we all waste time on; they have a massive impact on society and culture. Today on the blog, I’m sharing the latest updates on how social media is changing in 2025, my recommendations as a marketer, and my personal opinions as a human.

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24 Books I Loved in 2024

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24 Books I Loved in 2024

2024 has been a whirlwind! I welcomed my first child in June, and while a baby isn’t typically conducive to hitting your reading goals, I was still able to read 125 books this year, and my little guy has gotten to enjoy many audiobooks with me during feedings. Pivoting to audio is one big change I’ve noticed in my reading habits this year. I’ve also found myself less drawn to dark and twisty books since having a baby (though they’re still in the mix!). Lighter and more entertaining fare is more appealing these days. If you’re curious about my reading habits in the past, you can take a peek at my roundups from 2023, 2022, 2021, and 2020). 

In addition to giving birth to a small human, I taught a crisis communication course at Nazareth University this spring, celebrated 5 years of Serve Me the Sky Digital in May, lost a major client upon returning from maternity leave, onboarded several new clients throughout the fall, interviewed two content creators I admire (Dr. Fran and Ella Dawson), and had one of my most profitable months ever in December. It’s been a year full of changes, joy, and challenges. It’s been exciting and exhausting. Reading was a good way to stay grounded while life was such an emotional roller coaster. 

Without further ado, let’s dive into my 24 favorite books of 2024! I took a new approach this year and organized by mood. 

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A Conversation with Ella Dawson: Burnout, Boundaries, & Being a Person Online

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A Conversation with Ella Dawson: Burnout, Boundaries, & Being a Person Online

This post is a continuation of the “A Conversation With” series, where I interview smart humans about their experiences in social media and content creation. You can read past features here.

This month, I interviewed Ella Dawson, an author, digital strategist, and sex & culture critic who has an abundance of experience in social media, both personally and professionally. In this blog post, we explore personal brand, the evolving social media landscape, burnout, boundaries, and how to make money and be a person online. 

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11 Tips for Effective Social Media Management During a Crisis

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11 Tips for Effective Social Media Management During a Crisis

Crisis communication skills are becoming increasingly essential in many roles, whether you’re a business leader or a marketing and communications professional. In 2024, it’s critical that social media managers know how to navigate a crisis on social media when one inevitably begins to unfold. So what exactly constitutes a crisis and how do you do a good job handling one on social media? Today I’m sharing 11 of my best tips for social media managers to handle a crisis online. 

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A Conversation with Dr. Fran: Educating the Public & Combating Medical Misinformation via TikTok

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A Conversation with Dr. Fran: Educating the Public & Combating Medical Misinformation via TikTok

This post is a continuation of the “A Conversation With” series, where I interview smart humans about their experiences in social media and content creation. You can read past features here.

This month, I interviewed Dr. Fran Haydanek, an OBGYN and content creator who has grown a large following on TikTok. In this blog post, we explore how to decide what to share, why it’s worthwhile for physicians to show up online, navigating and combating medical misinformation, and more. 

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How I Took 3 Months of Maternity Leave as a Freelancer

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How I Took 3 Months of Maternity Leave as a Freelancer

There’s no universal guide for self-employment, so it can be tricky to navigate personal, emotion-packed situations like taking bereavement time or maternity leave as a freelancer. When I found out I was pregnant last fall, I almost immediately started planning my maternity leave in my head. How would this work? How much time should I take? Would my clients be upset? Would they replace me while I was out? How much income would I lose? 

There were a lot of concerns and logistics to work through, but I knew I needed to give myself time to recover from childbirth and acclimate to parenthood. I wanted to take at least eight weeks of leave. Today on the blog, I’m sharing how I planned for maternity leave, how my leave actually played out, and more. I hope it’s helpful for any self-employed, soon-to-be parents out there who are navigating this too!

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Celebrating 5 Years of Serve Me the Sky Digital

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Celebrating 5 Years of Serve Me the Sky Digital

This month marks a huge milestone for Serve Me the Sky Digital: we’ve officially been in business for five whole years! According to the U.S. Bureau of Labor Statistics, 50% of small businesses fail within the first five years. I’m so grateful to be among the 50% that are still standing, especially after social and economic turmoil and personal life changes too. 

In the past five years of growing my business, I’ve met some amazing people, taught engaging workshops, worked on massive global brands and tiny startups, and learned a lot about what it takes to run your own business. I’m thankful for all the opportunities that have come my way, often via my awesome network of supporters and wonderful clients. 

Five years ago, it was hard to picture what the future of Serve Me the Sky Digital would look like. I only had a couple of clients, at rather low rates, and didn’t know what to expect. I took a bet on myself and made the leap. I’m so glad I did. I hope to have many more happy years of self-employment ahead, full of great projects with people and organizations I love working with!

Without further ado, let’s dive into some projects and opportunities I’ve enjoyed this year, lessons learned, and a look to the future. 

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You Have My Permission to Leave Twitter (or rather, X)

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You Have My Permission to Leave Twitter (or rather, X)

I quit Twitter in the summer of 2021. My mom had just died, I was starting a demanding new job on an interim basis, and had experienced some hostile interactions on the platform. I thought a break would be liberating, so I resolved to step away from Twitter for three months. No announcing my departure as some folks are apt to do, I just walked away.

And I never came back.

I’ve been somewhat of an evangelist for quitting Twitter for a few years now. Once Elon Musk bought Twitter in October 2022, I became even more convinced that the platform would no longer be a viable place for meaningful conversations to thrive. Musk has implemented numerous changes in his reign so far, many of which are generally agreed to be poor choices that negatively affect user experience.

So what does this mean for you or your business? If you’ve been hanging on to Twitter (or rather, X, as Musk rebranded it in July 2023), in the hopes that it still has some kind of value, this is your sign that it’s okay to walk away. 

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