For years, I’ve loved working in social media because it’s constantly changing and you never get bored. But sitting here in 2025, I’m starting to feel like we’ve had enough changes! Social media is getting harder and harder to keep up with, and its influence on the real world continues to grow. These aren’t just silly little apps we all waste time on; they have a massive impact on society and culture. Today on the blog, I’m sharing the latest updates on how social media is changing in 2025, my recommendations as a marketer, and my personal opinions as a human.