The State of Social Media in 2025

The State of Social Media in 2025

For years, I’ve loved working in social media because it’s constantly changing and you never get bored. But sitting here in 2025, I’m starting to feel like we’ve had enough changes! Social media is getting harder and harder to keep up with, and its influence on the real world continues to grow. These aren’t just silly little apps we all waste time on; they have a massive impact on society and culture. Today on the blog, I’m sharing the latest updates on how social media is changing in 2025, my recommendations as a marketer, and my personal opinions as a human.

Read More

10 Blog Posts You Loved in 2021

10 Blog Posts You Loved in 2021

2021 has been quite a year! We’ve covered a lot of topics on this blog since January, so we figured it was worth doing a countdown of 10 blog posts that our readers loved in 2021. Perhaps you’ll find a great one you missed, or learn something new! As always, feel free to reach out if you have any suggestions for topics to blog about.

Read More

Why I Use a Social Media Scheduling Tool

Why I Use a Social Media Scheduling Tool

For years now, I’ve been a fan of scheduling tools to tackle the daunting task of social media management. While social media may seem easy to the untrained eye, not everyone who has an Instagram account can do a great job managing social media for a brand. Social media requires a thoughtful strategy, with clear goals and a solid plan for execution. So many businesses launch social accounts and quickly let them fall out of date because they don’t have a plan for posting consistently. That’s where scheduling tools are a lifesaver! Here are a few of the main reasons why I use a scheduling tool.

Read More

50 Social Media Terms You Should Know: A Glossary to Guide You

50 Social Media Terms You Should Know: A Glossary to Guide You

Social media is constantly changing, and it can be hard to keep up. There’s a lot of jargon in the marketing industry as a whole, and the social media niche is jam-packed with its own befuddling buzzwords. To make it all a bit more accessible, I’m walking you through 50 social media terms you should know.

Read More