The State of Social Media in 2025

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The State of Social Media in 2025

For years, I’ve loved working in social media because it’s constantly changing and you never get bored. But sitting here in 2025, I’m starting to feel like we’ve had enough changes! Social media is getting harder and harder to keep up with, and its influence on the real world continues to grow. These aren’t just silly little apps we all waste time on; they have a massive impact on society and culture. Today on the blog, I’m sharing the latest updates on how social media is changing in 2025, my recommendations as a marketer, and my personal opinions as a human.

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A Conversation with Ella Dawson: Burnout, Boundaries, & Being a Person Online

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A Conversation with Ella Dawson: Burnout, Boundaries, & Being a Person Online

This post is a continuation of the “A Conversation With” series, where I interview smart humans about their experiences in social media and content creation. You can read past features here.

This month, I interviewed Ella Dawson, an author, digital strategist, and sex & culture critic who has an abundance of experience in social media, both personally and professionally. In this blog post, we explore personal brand, the evolving social media landscape, burnout, boundaries, and how to make money and be a person online. 

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11 Tips for Effective Social Media Management During a Crisis

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11 Tips for Effective Social Media Management During a Crisis

Crisis communication skills are becoming increasingly essential in many roles, whether you’re a business leader or a marketing and communications professional. In 2024, it’s critical that social media managers know how to navigate a crisis on social media when one inevitably begins to unfold. So what exactly constitutes a crisis and how do you do a good job handling one on social media? Today I’m sharing 11 of my best tips for social media managers to handle a crisis online. 

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A Conversation with Dr. Fran: Educating the Public & Combating Medical Misinformation via TikTok

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A Conversation with Dr. Fran: Educating the Public & Combating Medical Misinformation via TikTok

This post is a continuation of the “A Conversation With” series, where I interview smart humans about their experiences in social media and content creation. You can read past features here.

This month, I interviewed Dr. Fran Haydanek, an OBGYN and content creator who has grown a large following on TikTok. In this blog post, we explore how to decide what to share, why it’s worthwhile for physicians to show up online, navigating and combating medical misinformation, and more. 

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You Have My Permission to Leave Twitter (or rather, X)

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You Have My Permission to Leave Twitter (or rather, X)

I quit Twitter in the summer of 2021. My mom had just died, I was starting a demanding new job on an interim basis, and had experienced some hostile interactions on the platform. I thought a break would be liberating, so I resolved to step away from Twitter for three months. No announcing my departure as some folks are apt to do, I just walked away.

And I never came back.

I’ve been somewhat of an evangelist for quitting Twitter for a few years now. Once Elon Musk bought Twitter in October 2022, I became even more convinced that the platform would no longer be a viable place for meaningful conversations to thrive. Musk has implemented numerous changes in his reign so far, many of which are generally agreed to be poor choices that negatively affect user experience.

So what does this mean for you or your business? If you’ve been hanging on to Twitter (or rather, X, as Musk rebranded it in July 2023), in the hopes that it still has some kind of value, this is your sign that it’s okay to walk away. 

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9 Things to Check Before Hitting Post on TikTok

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9 Things to Check Before Hitting Post on TikTok

So you’ve created an awesome TikTok and you’re almost ready to share it with the world. But wait! There are several things you need to check before you hit the big red ‘Post’ button. Reviewing these items is essential for optimizing your content so the algorithm knows who to serve it to. I’ll walk you through all the fields to check before hitting post so that your content can perform its very best.

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A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

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A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

This is the 17th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Kelsey Sweet, Social Media Strategist for the Buffalo Bills, whose work focuses on influencer marketing, TikTok strategy, and cause marketing. In this blog post, we dive into wacky TikToks, analytics, mental health, and more.

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5 Books About How Social Media Shapes Our Culture & World

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5 Books About How Social Media Shapes Our Culture & World

This fall, I’m teaching a college-level social media course at Nazareth University. The students and I are both learning lots, and it’s been a great experience so far! The midterm project I assigned was pretty unconventional for a social media class: the students had to read a book about social media from a list of five suggested titles and then review it in a traditional paper and an Instagram post or TikTok. My goal was to encourage them to think critically about the platforms we use every day in our professional and personal lives. It was fascinating to read my students’ observations, discuss the books as a class, and see the intersections between them! Today on the blog, I’m sharing a little about each book and what it tells us about the myriad ways that social media shapes our culture and our world. 

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The Easiest Way to Add Multiple Links to Your Instagram Bio

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The Easiest Way to Add Multiple Links to Your Instagram Bio

Since its inception, Instagram has not allowed users to include clickable links in captions. The result is the infamous ‘link in bio’ culture, where individuals and businesses alike encourage their audience to visit their bio and click the one link there to follow through on the desired call to action. Because Instagram only permitted one link in a user’s bio, a few different workarounds arose so users could drive their followers to multiple different calls to action. Some people optimized their Instagram bio by using third-party tools like Linktree; others (myself included) advocated for creating a hidden landing page on your own website. Now, neither of those options is necessary, because in spring 2023, Instagram added the ability for users to include up to 5 links in their bio. It’s quick, easy, and effective! Here’s how to set it up:

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