This is the 17th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Kelsey Sweet, Social Media Strategist for the Buffalo Bills, whose work focuses on influencer marketing, TikTok strategy, and cause marketing. In this blog post, we dive into wacky TikToks, analytics, mental health, and more.