The TikTok Experiments, Vol. 7: Using an SEO Trick in All My Videos for a Week

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The TikTok Experiments, Vol. 7: Using an SEO Trick in All My Videos for a Week

Throughout 2023, I’ve been experimenting on TikTok with the goal of better understanding their mysterious algorithm. I’m hoping to determine which commonly-promoted tactics are worthwhile and which are overhyped. In June, I experimented with an SEO trick that I’ve seen circulating the platform: hiding keywords in your video so the TikTok algorithm knows what your video is about and who to serve it. The results of this experiment were mixed. Today I’m sharing exactly how to do this SEO trick for TikTok and what I learned from the experiment.

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Here's the Scoop on Lemon8

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Here's the Scoop on Lemon8

I’ve worked in social media marketing for over ten years, but I’ve never been an early adopter of a new platform…until now. My disillusionment with Instagram is at an all-time high and a new app was the talk of TikTok, so last week I joined Lemon8. This newcomer to the social media scene is intriguing and has the potential to be extremely popular. I’m sure you have a lot of questions about where it came from, how Lemon8 works, and more, so let’s dive in!

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The TikTok Experiments, Vol. 2: I Posted on TikTok 5x a Day for a Week. Here's What I Learned.

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The TikTok Experiments, Vol. 2: I Posted on TikTok 5x a Day for a Week. Here's What I Learned.

TikTok’s algorithm continues to amaze users with its uncanny ability to recommend content that feels perfectly tailored to your interests. Everyone’s FYP is a different experience. So how do you get your videos to land on more people’s FYPs? I’ve embarked on a series of experiments to find out!

I often see other social media professionals recommend posting 5-7x per day on TikTok in order to grow your account. That cadence seemed aggressive and unsustainable to me, but I decided to give it a try for one week. You probably have a lot of questions about how it went, so let’s dive in!

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8 Blog Posts You Loved in 2022

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8 Blog Posts You Loved in 2022

I always enjoy writing this blog and have found it especially fun to dig into TikTok in 2022. I’ve written about video types to make for TikTok, getting comfortable on camera, reviewing your TikTok analytics, recording voice overs, and more. Since I’ve written so extensively on many topics this year, I thought a countdown of popular posts might be helpful. It’s always fascinating (and useful!) to dive into Google Analytics and see which posts are getting the most traction with readers. Without further ado, here are eight blog posts readers loved in 2022.

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A Conversation with Ellie Burke: Tips for Getting Started with Content Marketing

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A Conversation with Ellie Burke: Tips for Getting Started with Content Marketing

This is the 14th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Ellie Burke, a content marketing professional who is the Content & SEO Manager at Campspot. In this blog post, we dive into keywords, SEO misconceptions, and much more.

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4 Reasons Why You Should Try "Good Enough" Marketing

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4 Reasons Why You Should Try "Good Enough" Marketing

Many small business owners struggle with marketing themselves. It can feel uncomfortable to be self-promotional, it’s time-consuming, and there’s a desire for your marketing efforts to be perfect. If you’re going to put in the time, you have to get it right…right? Well, not exactly. But what could be better than perfect? You may be wondering. Done. Done is better than perfect.

What is “good enough” marketing? Exactly what the name sounds like–marketing that you’ve gotten done. It may not be the most unique and memorable piece of content ever published, but it’s done. You published it. It’s good enough.

Here are 4 reasons why you should try good enough marketing.

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Is Blogging Still Relevant in 2022?

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Is Blogging Still Relevant in 2022?

As I sat down to plan out my blog posts for 2022 earlier this week, I started to wonder, ‘why do I even bother? Is blogging still useful?’ Despite the self doubt that creeps in sometimes, the answer is right in the data. Google Analytics doesn’t lie! People are discovering my business every day through organic search, primarily thanks to this blog. Blogging isn’t dead, despite what you may have heard. Let’s explore the benefits of blogging and how to create valuable blog content.

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Make Your Content Work for You

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Make Your Content Work for You

As the year draws to a close, I figured it was a perfect time to talk about something we all want to get better at: making your content work for you. Creating content is a LOT of work, and folks outside the social media profession often underestimate how much time, knowledge, and creativity it takes to create quality content that your audience will enjoy. 

Based on my and Elise Miklich’s presentation at Upstate Social 2019, I’m sharing some tips for making your content go further. We shared 10 tips for overwhelmed small business owners at Upstate Social, and today I’m sharing five of my favorites from that presentation.

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