How to Use Instagram Collab Posts

How to Use Instagram Collab Posts

In their efforts to stay relevant and serve many audiences, Instagram keeps adapting quickly and adding new features. Instagram Collab posts were announced in late 2021, but I still see a lot of confusion surrounding this feature. This feature is particularly useful for brands and influencers, especially when partnering IRL and are looking to increase their reach online. Today, I’ll walk you through what exactly an Instagram Collab post is, when to use one, why they’re beneficial to your social media strategy, and how to create one. Let’s dive in!

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The TikTok Experiments, Vol. 5: Posting Only 15 Second Videos for a Week

The TikTok Experiments, Vol. 5: Posting Only 15 Second Videos for a Week

I’m on a roll conducting TikTok experiments and recently completed my fifth. I’m hoping to learn a few tips and tricks for what the algorithm prioritizes so that I can share my knowledge with others. Is a higher posting frequency truly necessary? Do shorter videos perform better than longer videos? Those are just a few of the questions I’ve been trying to answer. In my latest experiment, I posted videos that were only 15 seconds or less to see what would happen.

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Here's the Scoop on Lemon8

Here's the Scoop on Lemon8

I’ve worked in social media marketing for over ten years, but I’ve never been an early adopter of a new platform…until now. My disillusionment with Instagram is at an all-time high and a new app was the talk of TikTok, so last week I joined Lemon8. This newcomer to the social media scene is intriguing and has the potential to be extremely popular. I’m sure you have a lot of questions about where it came from, how Lemon8 works, and more, so let’s dive in!

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How to Schedule Posts Natively on Instagram

How to Schedule Posts Natively on Instagram

In the past, I’ve written about why I use a scheduling tool as a social media professional. Creating and managing content, engaging with your online community, staying on top of trends and changing algorithms, reviewing analytics and adjusting your strategy–it’s a lot of work! Scheduling content in advance helps me make my social media work a bit more manageable. That’s why I was excited when Instagram released a new feature: scheduling posts natively right in the app! Here’s what you need to know:

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How Often Should I Post on Social Media?

How Often Should I Post on Social Media?

As a social media strategist, one of the most common questions I get is, “How often should I be posting on social media?” Like many things in social media, the answer starts with “it depends.” It’s also evolved over the past few years as the social media landscape continues to change rapidly. Last year, I wrote about where to invest your time and effort on social media. But once you’ve decided which platforms to focus on, how do you figure out how much to post? As is often the case, quality is more important than quantity–but there are other factors at play too. Without further ado, let’s dive into social media posting frequency!

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Learnings from My Most Popular TikToks of 2022

Learnings from My Most Popular TikToks of 2022

I started off 2022 with an experiment: I set a goal to post on TikTok 3 times a day for 3 months and see what happened. It was challenging, fascinating, and fun! Afterwards, I kept posting twice a day on TikTok. That consistency has helped me continue to grow. I’ve gone from 1,500 followers in mid-April to 3,400 at the time of writing this post. It’s not monumental growth, but it’s steady! Today on the blog, I want to share reflections on some of my most popular TikToks (any that received 10k views or more) and what I’ve learned along the way.

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8 Blog Posts You Loved in 2022

8 Blog Posts You Loved in 2022

I always enjoy writing this blog and have found it especially fun to dig into TikTok in 2022. I’ve written about video types to make for TikTok, getting comfortable on camera, reviewing your TikTok analytics, recording voice overs, and more. Since I’ve written so extensively on many topics this year, I thought a countdown of popular posts might be helpful. It’s always fascinating (and useful!) to dive into Google Analytics and see which posts are getting the most traction with readers. Without further ado, here are eight blog posts readers loved in 2022.

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15 Things Not to Do on TikTok

15 Things Not to Do on TikTok

I’ve been writing about TikTok a lot lately on this business blog. The social media landscape seems especially uncertain and chaotic lately, with Elon Musk’s takeover of Twitter creating issues and instability and Facebook and Instagram feeling dead to many. Meanwhile, TikTok is continuing to keep their users highly engaged every day. Even though it’s been around for awhile now, there’s still tremendous potential on this platform. As a continuation of my “Things Not to Do” series (catch up on the Twitter, Instagram, and Facebook versions of this post), today I’m sharing 15 things not to do on TikTok.

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How to Review Your TikTok Analytics

How to Review Your TikTok Analytics

If you’re just getting started with TikTok, it may be tricky to gauge how your content is performing. Luckily, if you have a business account, you can access analytics and review your metrics in more detail than the average TikTok user. Today on the blog, we’re diving into how to determine what’s working and what’s not in your TikTok content strategy based on data.

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5 Tips for Recording a Great Voice Over on TikTok

5 Tips for Recording a Great Voice Over on TikTok

Many TikTok videos include compelling voice overs, but they’re so natural you may not even give them a second thought. Voice overs are simple to record in TikTok, but it can be intimidating to try it out for the first time! That’s why today on the blog, I’m diving into exactly how you can record a great voice over on TikTok.

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