In their efforts to stay relevant and serve many audiences, Instagram keeps adapting quickly and adding new features. Instagram Collab posts were announced in late 2021, but I still see a lot of confusion surrounding this feature. This feature is particularly useful for brands and influencers, especially when partnering IRL and are looking to increase their reach online. Today, I’ll walk you through what exactly an Instagram Collab post is, when to use one, why they’re beneficial to your social media strategy, and how to create one. Let’s dive in!