How Often Should I Post on Social Media?

How Often Should I Post on Social Media?

As a social media strategist, one of the most common questions I get is, “How often should I be posting on social media?” Like many things in social media, the answer starts with “it depends.” It’s also evolved over the past few years as the social media landscape continues to change rapidly. Last year, I wrote about where to invest your time and effort on social media. But once you’ve decided which platforms to focus on, how do you figure out how much to post? As is often the case, quality is more important than quantity–but there are other factors at play too. Without further ado, let’s dive into social media posting frequency!

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Optimal TikTok Posting Times & Frequency

Optimal TikTok Posting Times & Frequency

Last November, I wrote about TikTok for small businesses and how the platform holds tremendous potential for reaching people who aren’t familiar with your brand. When I wrote that post, I was merely a voracious consumer of TikToks; now I’m a TikTok content creator! Over the holidays I started experimenting with creating content for the platform. It seemed intimidating at first, but with a bit of practice and getting more comfortable in front of the camera, I’ve realized that making TikToks doesn’t have to be difficult! It can be a lot of fun.

As I’ve gotten into the swing of content creation for TikTok, I’ve started to wonder about posting times and frequency. If you’re looking to get started on TikTok and are eager to know when to post and how often to share new content, then this blog post is for you!

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