There’s no denying that Instagram has been through quite an evolution. All apps need to adapt to keep up with what consumers want, but as a social media professional, I fear that Instagram is losing sight of itself in its efforts to keep up with competitors. Today on the blog, I’m sharing reflections on the changes we’ve seen with Instagram so far and how I’m shifting my approach to the platform.
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Though TikTok has been rising in popularity for years, a stubborn misconception sticks around: it’s just a platform for teens to make dance videos. I’m here to tell you that’s 100% false. Dancing is a small sliver of the abundance of content available on this innovative app that’s changed the way we share online and has Meta quaking in their boots.
The average TikTok user spends 89 minutes per day on the app. If you want to be part of those 89 minutes, then you’d better get creating! Here are 7 types of videos to make on TikTok.
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Twitter continues to be a relevant platform for specific industries and audiences–especially if your brand doesn’t lend itself well to photos or vertical videos. While Twitter may seem simple on the surface–it’s just 280 word posts, how hard can it be?--there’s much more to it! After sharing 11 Things Not to Do on Instagram and 9 Things Not to Do on Facebook to a great response, I’m excited to give you 13 things not to do on Twitter.
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As a social media professional, one of the most common questions I get is, “which social media platforms should I be on?” Social media is always changing–you’ve got to keep up with the old standbys of Facebook, Twitter, and Instagram, then there’s pressure to hop on new platforms, and there are options like LinkedIn and Pinterest to consider. How do you know where to focus your time and effort? Social media is a ton of work, so you want to make sure your time is well spent and that you’re not spreading yourself too thin. Today I’m sharing my best advice for where to invest your time and effort when it comes to social media marketing.
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As TikTok’s popularity continues to rise and Instagram keeps pushing Reels, it's becoming increasingly important for brands to be willing to show their face on camera in videos. Whether you’re a small business owner or a nonprofit marketing manager, showing up on camera can be a great way to connect with your audience.
But…it’s hard! It can be uncomfortable and awkward to film yourself and put it on the internet. If you’re looking to get more comfortable on camera so you can film TikToks and Reels, these tips are for you.
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Over the past few months, I’ve been diving deep into TikTok as a content creator and researching the questions that spark my interest along the way. Last month, I investigated optimal posting times and how often you should post. This month, I’ve been wondering about how the heck hashtags work on TikTok. Are they important? Effective? In the past, I’ve wondered the same thing about Instagram. While hashtags don’t tend to make or break your social media presence, they can be useful.
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Last November, I wrote about TikTok for small businesses and how the platform holds tremendous potential for reaching people who aren’t familiar with your brand. When I wrote that post, I was merely a voracious consumer of TikToks; now I’m a TikTok content creator! Over the holidays I started experimenting with creating content for the platform. It seemed intimidating at first, but with a bit of practice and getting more comfortable in front of the camera, I’ve realized that making TikToks doesn’t have to be difficult! It can be a lot of fun.
As I’ve gotten into the swing of content creation for TikTok, I’ve started to wonder about posting times and frequency. If you’re looking to get started on TikTok and are eager to know when to post and how often to share new content, then this blog post is for you!
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For a few years now, I’ve been an avid fan of TikTok. So much so that I have an entire section of my newsletter dedicated to sharing my favorite finds from the platform! Whether you’re in the mood to learn something new or laugh at something ridiculous, TikTok has you covered. The app values authenticity and weirdness above all else, which helps foster niche communities from elder emos to ADHD folks, from knitters to people who have experienced trauma.
TikTok’s algorithm gets to know you better than you know yourself, some say, which helps users discover content they didn’t even know they were looking for. That’s great news for small businesses! You don’t have to beg people to follow you, you just have to create amazing content and the right people will discover it thanks to TikTok’s unique algorithm.
While I haven’t created TikTok content as Serve Me the Sky Digital, I’ve consumed plenty and have learned a lot about how the platform works and what performs well. I also recently attended a Small Business Block Party (aka webinar, but with better branding) led by TikTok, so I wanted to share some of the takeaways with you!
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In so many conversations with clients, one topic that comes up again and again is hashtags. Do they actually matter? How many are you supposed to use? Where do you put them? What’s the point? Over the years, the way we’ve used hashtags on Instagram has changed significantly, and so has how Instagram treats them in the algorithm. Ultimately, the goal with hashtags is to be intentional rather than spammy. It can be difficult figuring out how to do that well! That’s why today on the blog, I’m sharing my tips for making the most of hashtags.
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This is the 13th post in the “A Conversation With” series, where I interview smart humans about their experiences in the world of social media. You can read past features here.
This month, I interviewed Angelo Jasa-Phillips, a marketing professional who is the Digital Engagement Manager at GLSEN and has worked on both social content creation and strategy. In this blog post, we dive into how social strategy differs from social media management, and so much more.
Read MoreDigital, Social, & Creative by Emily Hessney Lynch.
