Where Should I Invest My Time & Effort on Social Media?

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Where Should I Invest My Time & Effort on Social Media?

As a social media professional, one of the most common questions I get is, “which social media platforms should I be on?” Social media is always changing–you’ve got to keep up with the old standbys of Facebook, Twitter, and Instagram, then there’s pressure to hop on new platforms, and there are options like LinkedIn and Pinterest to consider. How do you know where to focus your time and effort? Social media is a ton of work, so you want to make sure your time is well spent and that you’re not spreading yourself too thin. Today I’m sharing my best advice for where to invest your time and effort when it comes to social media marketing.

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The Power of Facebook Groups

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The Power of Facebook Groups

When teaching social media workshops or crafting custom strategies for my clients, I frequently recommend Facebook groups as a useful tool. “Really? Facebook groups?” is often the response. People are skeptical of anything to do with Facebook--it seems too political these days, or they fear the site is losing users to platforms like Instagram and TikTok.

Yet, Facebook continues to be the largest social media network, and Facebook groups are currently used by more than a billion people per month. If your audience is on Facebook and you can add value for them in an engaging group, then why not go for it?! Groups are an excellent way to move your audience through the funnel, from the consideration phase on to being a regular customer and then to being a passionate advocate for your brand.

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