How to Write a Great TikTok Bio

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How to Write a Great TikTok Bio

Writing a bio for any social media profile can be challenging. How do you express the essence of who you are and what you want to be known for when you have a limited character count and need to match the vibe of the social platform? It’s tricky, and even more so with TikTok! A TikTok bio is a whole different beast than an Instagram bio. I love sharing my knowledge about all things TikTok, so today I’m sharing everything you need to know about writing a great TikTok bio.

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What I've Learned from Posting Twice a Day on TikTok for 2 Years

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What I've Learned from Posting Twice a Day on TikTok for 2 Years

For the past 2 years, I’ve posted twice a day on TikTok, once in the morning and once in the evening. It was a long and fascinating journey that helped me learn a lot about this unique, ever-evolving platform. Looking to enhance your own TikTok strategy? Here are 5 things I learned from posting on TikTok twice a day for 2 years. 

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My 23 Favorite Books of 2023

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My 23 Favorite Books of 2023

I always enjoy writing my annual ‘Year in Books’ blog post (check out my roundups for 2022, 2021, and 2020 if you missed them!). Reading is the hobby that’s been there for me consistently, year after year, regardless of whatever changes may be happening in my life. 

2023 has been busy! In January, my husband Tim left his day job in engineering to pursue murals and design work full-time under his business Tenderchomps Art. I helped him run a community art event for elementary schoolers at a local library, ghost wrote blog posts for his website, started running his social media, and offered guidance based on my own experience as a business owner. 

In May, I celebrated four years of running Serve Me the Sky Digital! And in August, I dove into a new endeavor: teaching a social media course for undergraduates at Nazareth University. It’s been a year full of learning, new experiences, changes, and great books! At the time of writing, I’ve read 163 books so far this year. 

Let’s get into it! Here are my 23 favorite books of 2023, organized by genre. 

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A Conversation with Alex Lopez: On Growing a TikTok Following, Pivoting Your Strategy, & Staying True to Yourself

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A Conversation with Alex Lopez: On Growing a TikTok Following, Pivoting Your Strategy, & Staying True to Yourself

This is the 18th post in the “A Conversation With” series, where I interview smart humans about their experiences in communications, social media, and content creation. You can read past features here.

This month, I interviewed Alex Lopez, a writer and content creator who has grown a large following on TikTok over the past few years. In this blog post, we explore tips for going viral, pivoting your TikTok strategy, content creation as a career path, and more. 

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9 Things to Check Before Hitting Post on TikTok

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9 Things to Check Before Hitting Post on TikTok

So you’ve created an awesome TikTok and you’re almost ready to share it with the world. But wait! There are several things you need to check before you hit the big red ‘Post’ button. Reviewing these items is essential for optimizing your content so the algorithm knows who to serve it to. I’ll walk you through all the fields to check before hitting post so that your content can perform its very best.

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A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

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A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

This is the 17th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Kelsey Sweet, Social Media Strategist for the Buffalo Bills, whose work focuses on influencer marketing, TikTok strategy, and cause marketing. In this blog post, we dive into wacky TikToks, analytics, mental health, and more.

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5 Books About How Social Media Shapes Our Culture & World

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5 Books About How Social Media Shapes Our Culture & World

This fall, I’m teaching a college-level social media course at Nazareth University. The students and I are both learning lots, and it’s been a great experience so far! The midterm project I assigned was pretty unconventional for a social media class: the students had to read a book about social media from a list of five suggested titles and then review it in a traditional paper and an Instagram post or TikTok. My goal was to encourage them to think critically about the platforms we use every day in our professional and personal lives. It was fascinating to read my students’ observations, discuss the books as a class, and see the intersections between them! Today on the blog, I’m sharing a little about each book and what it tells us about the myriad ways that social media shapes our culture and our world. 

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The Easiest Way to Add Multiple Links to Your Instagram Bio

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The Easiest Way to Add Multiple Links to Your Instagram Bio

Since its inception, Instagram has not allowed users to include clickable links in captions. The result is the infamous ‘link in bio’ culture, where individuals and businesses alike encourage their audience to visit their bio and click the one link there to follow through on the desired call to action. Because Instagram only permitted one link in a user’s bio, a few different workarounds arose so users could drive their followers to multiple different calls to action. Some people optimized their Instagram bio by using third-party tools like Linktree; others (myself included) advocated for creating a hidden landing page on your own website. Now, neither of those options is necessary, because in spring 2023, Instagram added the ability for users to include up to 5 links in their bio. It’s quick, easy, and effective! Here’s how to set it up:

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The TikTok Experiments, Volume 9: Using Trending Sounds on Every Video for a Week

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The TikTok Experiments, Volume 9: Using Trending Sounds on Every Video for a Week

In an effort to understand TikTok’s mysterious algorithm, I regularly conduct experiments to learn which tactics help videos gain traction. I’ve experimented with 3 minute videos, CapCut templates, an SEO hack, and more. In September, I experimented with a core component of TikTok videos: trending sounds. I don’t use trending sounds often; they’re not usually conducive to the kind of content I make. But trending sounds are supposed to be important in getting your videos seen, so for one week, I used trending sounds on every video I shared. To be frank, the results were surprising. 

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The Rise of Unhinged Marketing on Social Media (& How Your Brand Can Try It)

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The Rise of Unhinged Marketing on Social Media (& How Your Brand Can Try It)

This year, things have gotten unhinged on social media. The internet has always been a strange place, but it’s extra unusual lately. Recently, there’s been a shift to brands creating weirder and weirder content. No, I’m not talking about the snarky Wendy’s Twitter from the mid-2010s; I’m talking about the unhinged chaos of brands on TikTok and beyond. Today on the blog I’ll define ‘unhinged,’ explain the origins of the madness (and the rationale behind it), share examples, and offer guidance for when and how to try it. Let’s dive in!

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