This year, things have gotten unhinged on social media. The internet has always been a strange place, but it’s extra unusual lately. Recently, there’s been a shift to brands creating weirder and weirder content. No, I’m not talking about the snarky Wendy’s Twitter from the mid-2010s; I’m talking about the unhinged chaos of brands on TikTok and beyond. Today on the blog I’ll define ‘unhinged,’ explain the origins of the madness (and the rationale behind it), share examples, and offer guidance for when and how to try it. Let’s dive in!