A Conversation with Megan Prather: Why Vulnerability on TikTok is Worthwhile

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A Conversation with Megan Prather: Why Vulnerability on TikTok is Worthwhile

This is the 16th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Megan Prather, a certified coach who shares vulnerably about difficult parent relationships on her TikTok, where she has a following of 21,000. In this blog post, we dive into her approach to TikTok, why it’s worth getting vulnerable online, and how to balance content creation with caring for your mental health. 

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The TikTok Experiments, Vol. 1: I Posted on TikTok 3 Times per Day for 3 Months. Here's What I Learned.

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The TikTok Experiments, Vol. 1: I Posted on TikTok 3 Times per Day for 3 Months. Here's What I Learned.

After being an avid consumer of TikTok content for a few years, last December I started feeling the impulse to experiment with creating my own TikToks. I started making a handful here and there, and by January I felt ready to ramp things up. I challenged myself to post three times a day on TikTok for three months.

Many TikTokkers were claiming that posting three times a day would help you grow quickly–some even advocated for five times a day! I knew five wouldn’t be realistic for me, but thought I could manage three, so I dove in. I started on January 23rd and finished the experiment on April 23rd. I had about 140 followers when I started, and thrillingly, had 1,533 by the end. 580 of those followers I gained in the very last week of the experiment! Here’s what I learned along the way.

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