How to Apologize When Your Brand Messes Up

How to Apologize When Your Brand Messes Up

2020 has been a hell of a year. Between the ongoing pandemic and the fight for racial justice, there is a lot to be outraged about. For many consumers, that outrage comes out readily when a brand or business they love behaves badly. It creates disappointment, anger, disillusionment, and distrust. This holds especially true for small businesses that find themselves in the throws of being called out for toxic, harmful, and racist behavior. As businesses grapple with balancing how to hold itself accountable it is important to be mindful of what actions help and what actions hurt in the wake of a public call out. No matter what, no brand or business is above being held accountable for their actions and the first step should always be a sincere apology.

As a business owner, how can you apologize to your customers in an authentic and impactful way? What actions do you need to take to ensure things change and you make it right? Let’s explore that together.

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7 Takeaways & Action Items from Upstate Social 2019

7 Takeaways & Action Items from Upstate Social 2019

Last week in Rochester, social media beginners, fanatics, and experts alike gathered at the Temple Building downtown for the 5th annual Upstate Social Sessions, the largest social media conference in New York State outside of New York City. It’s jointly founded and run by two badass women, Danielle Raymo and Leah Stacy. This year was the first time the event spanned two full days, and it was jam-packed with great #content. Seriously, the word content was said so many times I started to forget what it means.

It’s easy to attend a conference, walk away with a head full of ideas, and head back to work inspired, but lacking time to implement it. So here’s a list for you of 7 key takeaways from the event and 7 action items you can tackle to start putting that knowledge to work!

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9 Takeaways from the Storytelling & Social Media Symposium

9 Takeaways from the Storytelling & Social Media Symposium

This week I had the honor of presenting at the Rochester Regional Library Council’s Storytelling & Social Media Symposium at St. John Fisher College. The event was very well rounded, with sessions on Leadership & Storytelling, Data-Driven Storytelling, and How to Craft Your Message and Share it Strategically on Social Media. Everyone shared tons of great content and ideas, so I wanted to recap some of the highlights from each presentation.

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