A Conversation with Angelo Jasa-Phillips: From Creating Content to Developing Strategy

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A Conversation with Angelo Jasa-Phillips: From Creating Content to Developing Strategy

This is the 13th post in the “A Conversation With” series, where I interview smart humans about their experiences in the world of social media. You can read past features here.

This month, I interviewed Angelo Jasa-Phillips, a marketing professional who is the Digital Engagement Manager at GLSEN and has worked on both social content creation and strategy. In this blog post, we dive into how social strategy differs from social media management, and so much more.

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How to Run a Social Media Giveaway

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How to Run a Social Media Giveaway

You’ve seen them before: the social media giveaway. They’re all over lately, especially on Instagram! Why would you want to give free products or services away, though? And if you do decide it’s the right move for your business, how do you execute on it effectively? We’re exploring all that and more on the blog today!

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How to Review Your Twitter Analytics

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How to Review Your Twitter Analytics

This week we’re continuing our series on reviewing your analytics. Last time, we talked about all things Instagram Insights, and today we’re diving into the world of Twitter analytics. Most people have enough trouble figuring out how to build a strong Twitter presence, let alone how to make sense of the data in the analytics tab. That’s why I’m walking you through how to review your Twitter analytics so you can use that information to adjust your social media strategy and connect with your target audience.

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How to Review Your Instagram Insights

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How to Review Your Instagram Insights

Let’s be real: do you regularly review your Instagram Insights? For many business owners, looking at your analytics quickly falls to the bottom of your to do list. It’s daunting! There’s confusing jargon and the data can be tricky to interpret. That’s why today on the blog, I’m walking you through how to review your Instagram Insights so you can use them to take meaningful action.

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Make Your Content Work for You

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Make Your Content Work for You

As the year draws to a close, I figured it was a perfect time to talk about something we all want to get better at: making your content work for you. Creating content is a LOT of work, and folks outside the social media profession often underestimate how much time, knowledge, and creativity it takes to create quality content that your audience will enjoy. 

Based on my and Elise Miklich’s presentation at Upstate Social 2019, I’m sharing some tips for making your content go further. We shared 10 tips for overwhelmed small business owners at Upstate Social, and today I’m sharing five of my favorites from that presentation.

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