This is the fifth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, or communications. You can read past entries in the series here.

This month, I interviewed Lianna Pisani, a digital communications strategist based in Toronto. We discussed how to measure social media ROI, the value of qualitative data, and so much more. Please note that the views in this blog post are solely Lianna’s and do not necessarily represent those of her employer. I hope you enjoy her insights!