For over three years now, I’ve been working on a project called I Heart ROC. We tell the stories of Rochesterians living in and loving Rochester, NY. One of the ways we’ve been able to grow our following is through Instagram takeovers. When I joined in May 2016, we had about 800 Instagram followers. By October 2019, we’d reached 13,000 followers. Because Instagram takeovers have been such an effective strategy for us and for many others, I thought I’d share some tips on how to run a successful Instagram takeover.