This year, I’ve been running a series of TikTok experiments in an effort to learn more about the enigmatic TikTok algorithm. My goal is to assess which tactics help you reach and engage more viewers. I’ve learned a lot from my past experiments! In May, I decided to experiment with sharing only CapCut templates for a week to see how that would impact my content’s performance. If you’re not familiar with CapCut templates, here’s my handy explainer. The results of this experiment surprised me: CapCut templates were even more effective than I anticipated! Here’s what I learned from this experiment.