If you’re just getting started with TikTok, it may be tricky to gauge how your content is performing. Luckily, if you have a business account, you can access analytics and review your metrics in more detail than the average TikTok user. Today on the blog, we’re diving into how to determine what’s working and what’s not in your TikTok content strategy based on data.
Read MoreLast week, I was lucky enough to see Zaria Parvez, Duolingo’s TikTok strategist, give a fantastic keynote at AAF Greater Rochester’s R/AD Week. If you’ve seen the infamous unhinged owl on Duolingo’s TikTok account, you’ve likely either laughed, been shocked, or a little bit of both. Some may assume this is a chaotic and ill-advised approach to social media, but it’s actually incredibly thoughtful and strategic. Duolingo takes calculated risks with their brand on TikTok, delicately balancing their intentions with the impact they anticipate a bold move can have. Here are some key lessons I took away from Zaria’s keynote.
Read MoreMany TikTok videos include compelling voice overs, but they’re so natural you may not even give them a second thought. Voice overs are simple to record in TikTok, but it can be intimidating to try it out for the first time! That’s why today on the blog, I’m diving into exactly how you can record a great voice over on TikTok.
Read MoreThough TikTok has been rising in popularity for years, a stubborn misconception sticks around: it’s just a platform for teens to make dance videos. I’m here to tell you that’s 100% false. Dancing is a small sliver of the abundance of content available on this innovative app that’s changed the way we share online and has Meta quaking in their boots.
The average TikTok user spends 89 minutes per day on the app. If you want to be part of those 89 minutes, then you’d better get creating! Here are 7 types of videos to make on TikTok.
Read MoreDigital, Social, & Creative by Emily Hessney Lynch.
