This is the seventh post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s marketing or advertising. You can read past entries in the series here.

This month, I interviewed Katya Ryabova, owner and founder of SMM Headquarters, based in Toronto. We discussed who should be using Google Ads, how to get started with them, and other best practices. I hope you enjoy her insights!