So you’ve asked yourself these 5 questions and determined that Instagram is the right fit for you and your business. You have the bandwidth, you know your audience, and you have goals in mind. You’re all ready to launch. How do you launch well? Avoid these 7 mistakes when creating a new Instagram account and you’ll be golden.
Read MoreServe Me the Sky Digital turns six today! I’m so proud to have been in business for six whole years now. I’ve been a business owner through the COVID pandemic, the death of my mom and grandma, adopting a new dog, getting an ADHD diagnosis, becoming an adjunct professor, and having my first baby. It’s a lot! I’ve learned and grown so much over the past six years.
I’m grateful to all of the amazing clients, friends, and supporters who have cheered me on, sent me referrals, and shared kind words about me and my work. I feel seen and valued, and I hope to make those I work with feel the same way.
My business anniversary is always a good opportunity to reflect, so today I’m sharing some of my favorite projects and experiences from the past year, lessons I’ve learned, and a glimpse at the future of Serve Me the Sky.
Read MoreSo you have a great idea for an Instagram account and you’re all ready to launch… or are you? 🤔 It’s easy to get swept away by an exciting new idea, but social media requires a significant investment of time, energy, and resources that you must carefully consider before diving in. Here are five questions to ask yourself before starting an Instagram account so you can be in the best position possible when you launch.
Read MoreTwo years ago, I participated in the inaugural Trans Rights Readathon and wrote about it. I pointed out the significant and alarming increase in anti-trans rhetoric and legislation; sitting here in 2025, that almost seems quaint. The second Trump administration is actively trying to erase the existence of trans folks and spreading disinformation aggressively with the goal of making Americans fear and hate trans people.
Trans people have always existed and always will. Trans rights are human rights. Full stop.
Read MoreFor years, I’ve loved working in social media because it’s constantly changing and you never get bored. But sitting here in 2025, I’m starting to feel like we’ve had enough changes! Social media is getting harder and harder to keep up with, and its influence on the real world continues to grow. These aren’t just silly little apps we all waste time on; they have a massive impact on society and culture. Today on the blog, I’m sharing the latest updates on how social media is changing in 2025, my recommendations as a marketer, and my personal opinions as a human.
Read More2024 has been a whirlwind! I welcomed my first child in June, and while a baby isn’t typically conducive to hitting your reading goals, I was still able to read 125 books this year, and my little guy has gotten to enjoy many audiobooks with me during feedings. Pivoting to audio is one big change I’ve noticed in my reading habits this year. I’ve also found myself less drawn to dark and twisty books since having a baby (though they’re still in the mix!). Lighter and more entertaining fare is more appealing these days. If you’re curious about my reading habits in the past, you can take a peek at my roundups from 2023, 2022, 2021, and 2020).
In addition to giving birth to a small human, I taught a crisis communication course at Nazareth University this spring, celebrated 5 years of Serve Me the Sky Digital in May, lost a major client upon returning from maternity leave, onboarded several new clients throughout the fall, interviewed two content creators I admire (Dr. Fran and Ella Dawson), and had one of my most profitable months ever in December. It’s been a year full of changes, joy, and challenges. It’s been exciting and exhausting. Reading was a good way to stay grounded while life was such an emotional roller coaster.
Without further ado, let’s dive into my 24 favorite books of 2024! I took a new approach this year and organized by mood.
Read MoreThis post is a continuation of the “A Conversation With” series, where I interview smart humans about their experiences in social media and content creation. You can read past features here.
This month, I interviewed Ella Dawson, an author, digital strategist, and sex & culture critic who has an abundance of experience in social media, both personally and professionally. In this blog post, we explore personal brand, the evolving social media landscape, burnout, boundaries, and how to make money and be a person online.
Read MoreCrisis communication skills are becoming increasingly essential in many roles, whether you’re a business leader or a marketing and communications professional. In 2024, it’s critical that social media managers know how to navigate a crisis on social media when one inevitably begins to unfold. So what exactly constitutes a crisis and how do you do a good job handling one on social media? Today I’m sharing 11 of my best tips for social media managers to handle a crisis online.
Read MoreThis post is a continuation of the “A Conversation With” series, where I interview smart humans about their experiences in social media and content creation. You can read past features here.
This month, I interviewed Dr. Fran Haydanek, an OBGYN and content creator who has grown a large following on TikTok. In this blog post, we explore how to decide what to share, why it’s worthwhile for physicians to show up online, navigating and combating medical misinformation, and more.
Read MoreThere’s no universal guide for self-employment, so it can be tricky to navigate personal, emotion-packed situations like taking bereavement time or maternity leave as a freelancer. When I found out I was pregnant last fall, I almost immediately started planning my maternity leave in my head. How would this work? How much time should I take? Would my clients be upset? Would they replace me while I was out? How much income would I lose?
There were a lot of concerns and logistics to work through, but I knew I needed to give myself time to recover from childbirth and acclimate to parenthood. I wanted to take at least eight weeks of leave. Today on the blog, I’m sharing how I planned for maternity leave, how my leave actually played out, and more. I hope it’s helpful for any self-employed, soon-to-be parents out there who are navigating this too!
Read MoreDigital, Social, & Creative by Emily Hessney Lynch.
